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Stock (Matthiola) (Matthiola incana) cut stems in a glass vase
AI-generated illustration. Real stems vary by variety and season.

Stock (Matthiola): vase life, season, meaning and care for florists

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Matthiola incana

Stock (Matthiola) (Matthiola incana, family Brassicaceae) usually lasts 7–10 days in a vase. In season: Winter, Spring. Fragrance: strong. Typical role in a design: line flower.

Botanical name
Matthiola incana
Family
Brassicaceae
Accepted name
Matthiola incana (L.) W.T.Aiton POWO · GBIF · Catalogue of Life
Role in a design
Line flower
Vase life
7–10 days
In season
Winter, Spring
Fragrance
Strong
Colours
white, pink, purple, yellow
Meaning
Lasting beauty and bonds of affection
Type
Cut flower
Pets
Not flagged as toxic in our knowledge base — check the ASPCA list for the exact species

Cut flower commercial monograph

Taxonomy & Origin
Official name
Stock (Matthiola)
Botanical name
Matthiola incana
Family
Brassicaceae
Aliases
matthiola
Native origin
Temperate and subtropical regions worldwide
Morphology & Visuals
Growth habit
Herbaceous perennial or biennial with sturdy, upright flowering stems.
Stem length
50–70 cm
Natural colours
White, Pink, Purple, Yellow
Phenology & Harvest
Natural bloom
Natural flowering in winter, spring
Commercial supply
Peak in winter, spring
Harvest stage
Harvest when buds show true colour and outer petals loosen (Stage 2–3).
Postharvest & Floristry
Vase life
7–10 days
Cold storage
Sensitive to cold: keep above 12°C to prevent chilling injury and blackening.
Special care
Fouls the water faster than almost any other flower: strip every leaf below the waterline, cut off the white woody base and change the water daily.
Application
Serves primarily as Line flower in modern floristry, ideal for table arrangements and event designs.
Market notes
Stock (Matthiola) is highly sensitive to ethylene; store away from fruit and fading flowers. Fouls the water faster than almost any other flower: strip every leaf below the waterline, cut off the white woody base and change the water daily.

For florists

Try Stock (Matthiola) in a client design

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Care and conditioning

  • Fouls the water faster than almost any other flower: strip every leaf below the waterline, cut off the white woody base and change the water daily.
  • Stock (Matthiola) is sensitive to ethylene: store and display it away from ripening fruit, fading flowers and exhaust fumes, or it will drop florets and wilt early.
  • Stock (Matthiola) is strongly scented and is a poor fit for hospital visits or condolences.

Where it fits

UseWhy
Hospital visits and condolences✕Strongly scented — it can bother patients and roommates.
Weddings✓No pollen staining, and it lasts long enough to make up a day ahead.
Dining tables and restaurants✕Strong fragrance competes with food and wine.
Homes with cats or dogs✓Not flagged as toxic in our knowledge base; still check the ASPCA list for the exact species.
Making ahead and next-day delivery✓About 7–10 days in a vase — fine to make up a day ahead.

Pairs well with

These are available at the same time as stock (matthiola) and have a similar vase life (foliage lasts at least as long), so the arrangement ages evenly:

FlowerRoleVase life
LilyFocal flower7–10 days
LisianthusFocal flower7–14 days
Amaryllis (Hippeastrum)Focal flower7–14 days
EucalyptusFoliage10–14 days
Monstera leafFoliage10–14 days
Asparagus fernFoliage10–14 days

Substitutes

When stock (matthiola) is unavailable, out of season or priced up before a holiday, these fill the same role at the same time of year:

FlowerVase lifeIn seasonFragrancePets
Dendrobium orchid10–14 daysYear-roundNone—
Snapdragon7–10 daysSpringNone✓ ASPCA non-toxic
Lupin5–7 daysSpring, SummerNonemildly toxic
Canterbury bells5–8 daysSpring, SummerNone—

FAQ

How long does stock (matthiola) last in a vase?

Usually 7–10 days, depending on variety, origin and conditioning.

When is stock (matthiola) in season?

In season in winter, spring; at other times prices can run high or quality can vary.

How do you keep stock (matthiola) fresh?

Fouls the water faster than almost any other flower: strip every leaf below the waterline, cut off the white woody base and change the water daily.

What does stock (matthiola) symbolise?

Lasting beauty and bonds of affection. Flower meanings are popular conventions and vary between cultures.

What colours does stock (matthiola) come in?

Naturally in white, pink, purple, yellow (not counting dyed stems).

What can I use instead of stock (matthiola)?

Flowers with the same role, an overlapping season and a similar vase life: Dendrobium orchid, Snapdragon, Lupin, Canterbury bells.

Related guides

In season at the same time

TulipChamomileTree peonyPeony (herbaceous)Narcissus (daffodil)Plum blossomWintersweetSilver wattle (mimosa)

Last reviewed: 2026-10-31. Reference values from common trade practice. Real results vary with variety, origin and conditioning. Pet toxicity follows the ASPCA toxic and non-toxic plants list. ASPCA · About our data