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Daisy (marguerite) (Argyranthemum frutescens) cut stems in a glass vase
AI-generated illustration. Real stems vary by variety and season.

Daisy (marguerite): vase life, season, meaning and care for florists

ZANDER 5D ⊙ ⊔= ∠ ⨀ 5–7 days ☠❄

Argyranthemum frutescens

Daisy (marguerite) (Argyranthemum frutescens, family Asteraceae) usually lasts 5–7 days in a vase. In season: Spring, Summer. Fragrance: none. Typical role in a design: filler flower.

Botanical name
Argyranthemum frutescens
Family
Asteraceae
Accepted name
Argyranthemum frutescens (L.) Sch.Bip. POWO · GBIF · Catalogue of Life
Role in a design
Filler flower
Vase life
5–7 days
In season
Spring, Summer
Fragrance
None
Colours
white, yellow, pink
Meaning
Innocence
Type
Cut flower
Pets
Mildly toxic to cats and dogs if eaten

Cut flower commercial monograph

Taxonomy & Origin
Official name
Daisy (marguerite)
Botanical name
Argyranthemum frutescens
Family
Asteraceae
Aliases
marguerite
Native origin
Worldwide; major commercial cut stems native to the Americas and Mediterranean
Morphology & Visuals
Growth habit
Herbaceous perennial or biennial with sturdy, upright flowering stems.
Stem length
50–70 cm
Natural colours
White, Yellow, Pink
Phenology & Harvest
Natural bloom
Natural flowering in spring, summer
Commercial supply
Peak in spring, summer
Harvest stage
Harvest when buds show true colour and outer petals loosen (Stage 2–3).
Postharvest & Floristry
Vase life
5–7 days
Cold storage
Cold storage suitable (2–5°C constant temperature, high humidity).
Special care
Thirsty stems with foliage that fouls the water: strip the leaves below the waterline and top up daily.
Application
Serves primarily as Filler flower in modern floristry, ideal for table arrangements and event designs.
Market notes
Thirsty stems with foliage that fouls the water: strip the leaves below the waterline and top up daily.

For florists

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Care and conditioning

  • Thirsty stems with foliage that fouls the water: strip the leaves below the waterline and top up daily.
  • Daisy (marguerite) is mildly toxic to cats and dogs: remind clients with pets to keep it out of reach.

Where it fits

UseWhy
Hospital visits and condolences✓Not strongly scented and no heavy pollen. Check that the ward accepts fresh flowers.
Weddings✓No pollen staining, and it lasts long enough to make up a day ahead.
Dining tables and restaurants✓Little or no scent, so it will not compete with the meal.
Homes with cats or dogs!Mildly toxic if eaten — advise keeping it out of reach.
Making ahead and next-day delivery✓About 5–7 days in a vase — fine to make up a day ahead.

Pairs well with

These are available at the same time as daisy (marguerite) and have a similar vase life (foliage lasts at least as long), so the arrangement ages evenly:

FlowerRoleVase life
RoseFocal flower5–7 days
Gerbera daisyFocal flower6–10 days
IrisFocal flower4–6 days
Sweet flag (acorus)Foliage7–14 days
EucalyptusFoliage10–14 days
Monstera leafFoliage10–14 days

Substitutes

When daisy (marguerite) is unavailable, out of season or priced up before a holiday, these fill the same role at the same time of year:

FlowerVase lifeIn seasonFragrancePets
Cornflower5–7 daysSpring, SummerNone—
Queen Anne's lace (Ammi)5–7 daysSpring, SummerNone—
Clematis4–6 daysSpring, SummerNonemildly toxic
Chamomile5–7 daysSpring, SummerLight—

FAQ

How long does daisy (marguerite) last in a vase?

Usually 5–7 days, depending on variety, origin and conditioning.

When is daisy (marguerite) in season?

In season in spring, summer; at other times prices can run high or quality can vary.

How do you keep daisy (marguerite) fresh?

Thirsty stems with foliage that fouls the water: strip the leaves below the waterline and top up daily.

What does daisy (marguerite) symbolise?

Innocence. Flower meanings are popular conventions and vary between cultures.

What colours does daisy (marguerite) come in?

Naturally in white, yellow, pink (not counting dyed stems).

Is daisy (marguerite) toxic to cats or dogs?

Mildly toxic to cats and dogs if eaten.

What can I use instead of daisy (marguerite)?

Flowers with the same role, an overlapping season and a similar vase life: Cornflower, Queen Anne's lace (Ammi), Clematis, Chamomile.

Related guides

In season at the same time

SunflowerHydrangeaTulipChamomileTree peonyPeony (herbaceous)Silver wattle (mimosa)Astrantia

Last reviewed: 2026-10-31. Reference values from common trade practice. Real results vary with variety, origin and conditioning. Pet toxicity follows the ASPCA toxic and non-toxic plants list. ASPCA · About our data